seoul - seattle

cloudandco is an independent design studio based in Seoul and Seattle. It was co-founded in 2010 by CEO Geunha Kim (INTOPS), and it is now run by co-CEOs Yeongkyu Yoo and EY Jeon.

cloudandco

Logo design by Kenya Hara

01

timeless cloudandco

cloudandco is an independent, multi-disciplinary design studio based in Seoul and Seattle. Our approach to collaboration is unique. To maintain our steadfast philosophy, we work with partners who can share and enjoy this philosophy. Over the past 15 years, our portfolio has demonstrated meaningful projects that reflect our beliefs and dedication.

“Yoo thought about how he could deliver the beauty of simplicity to a commercial market successfully,”- FastCompany

Since our founding, we’ve chosen to work only with brands we genuinely admire and clients who align with our sensibilities. Rather than expanding to accept every opportunity, we focus on a small number of projects we can truly stand behind. It isn’t always the easiest choice, but the reason is clear: to preserve our philosophy and values over time. That’s why we remain an independent design studio—working in the way we believe in.— Founder, Yeongkyu Yoo
설립 이후부터 지금까지 우리는 우리가 좋아하는 브랜드, 그리고 결이 맞는 클라이언트와만 일해왔습니다. 들어오는 제안을 모두 확장하기보다, 우리가 확신할 수 있는 소수의 프로젝트에 집중해왔습니다. 때로는 쉽지 않은 선택이지만, 그 기준을 지키는 이유는 분명합니다. 우리의 철학과 가치를 흐트러뜨리지 않고 오래 유지하기 위해서입니다. 그래서 우리는 독립 디자인 스튜디오로 남아, 우리가 믿는 방식으로 작업합니다.
— 설립자 유영규

02

cac's design mentorship

I’ve been lucky to grow as a designer and keep my passion alive thanks to the amazing mentors I've had. When I started my independent design studio in 2010, I wanted mentoring to be a big part of what we do, so I created a design mentorship program. Through our CAC design mentorship, we’ve supported designers in discovering the true value of design and becoming passionate professionals. Although the program ended in 2022 and is currently on pause, its impact and the values it brought continue to be a core part of our studio.

“The mentorship at CAC was the most intense and rewarding period of my design career.”

Kihwan JOO, Industrial Designer at Google

“The in-depth mentorship at CAC has propelled me forward as a designer.”

Youngduck Song, Industrial Designer at MS

“cloudandco offered me mentorship and invaluable opportunities which helped me sharpen my sensibility and build a solid foundation as a designer.”

Sungmin KIm, UX Designer at Apple

“CAC had one of the biggest influence in the beginning of my design career. The mentorship helped me set high standards and solid foundation to be a good designer.”

Eunhee Jo, CMF Designer at Google
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clients

Airbnb, Disney Japan, LG Electronics, Samsung Korea, Muji Japan, 11+ Korea, SM Entertainment Korea, Kettle & Brine USA, Audi Germany, Microsoft U.S, Coca Cola U.S, Line Friends Korea, Supercell Finland, Japan, Arkray Japan, CotonsAi Korea, Cooper Hewitt U.S, Oppo China, Japan Creative Japan, BC Card Korea, Amore Pacific Korea, BC card Korea, LG U+ Korea, Whip it U.S, Amorepacific Korea, Coway Korea, Dot Korea, Olli Vietnam, Puzhen U.S.

projects

  • LG Electronics Design Center - Future Design - Confidential - 2023
    Cotons Ai - Visual Design Language - 2023.
    Airbnb x League of Legends - Space Design & CMF - Confidential - 2022
    Oppo - Mobile Phone - Confidential - 2022
    LG Electronics - Transparent OLED Design Language - Confidential - 2022
    Microsoft - xx Design Language & CMF - Confidential - 2022
    Microsoft - HoloLens Caring Case Concept - Confidential - 2020.
    PyeongChang - PyeongChang 2018 Winter Olympics Medal Design - 2017
    Arkray Japan - Hardware + UI - Confidential - 2017
    SM Entertainment - Future Product Envisioning - 2017
    Clash Royale × Supercell - 2017
    Disney Japan- Flagship Store Design - Confidential - 2016
    Disney Japan - Star Wars - Confidential - 2015.

    China Mobile Project for Disney 2015
    Microsoft - Neon Retail Design - 2015.
    Disney Japan - Disney TV Design Language - Confidential - 2014
    NDC (Kenya Hara) x Arkray - Next Glucose Meter Design Language - 2012
    Samsung Electronics - Design Language for 3D Goggles - Confidential - 2012
    Disney Japan - x Project and UI - Confidential - 2012
    Muji x Kenya Hara - Envisioning Design for Muji - 2010

contact us

  • Seattle - Bellevue

    Seoul

    1. South Korea, Seoul, Seodaemun-gu, Yeonhui-ro 11na-gil, 5

    2. . 대한민국 - 서울 서대문구 연희로11나길 5, 3층

  • eyj@cloudand.co.kr